Web and Business Communication
Web designer, net manager, brand designer, social media manager
Characteristics of the course of study
Communication and web, from marketing to design.
The course in Web and Business Communication aims to provide students with both theoretical and practical skills to operate in the business communication sector. The study plan is therefore composed of a part linked to the web and programming, which constitutes the heart of the educational path and is carried out in all three years, by a part of net marketing relating to online strategies to optimize corporate visibility (SEO, SEA, SEM), on the one hand graphics (Adobe Creative) for the design of user-oriented elements and interfaces, and on the other on corporate communication.
I Year
- Advertising Communication (6 CFA)
- Digital image processing (Photoshop I) (6 CFA)
- Media phenomenology (6 CFA)
- Fundamentals of computer science (4 CFA)
- Photography (6 CFA)
- Graphic Design I (3 CFA)
- English (4 CFA)
- Graphic Design (Lettering) (6 CFA)
- Design history (4 CFA)
- Technology and digital applications (Illustrator) (6 CFA)
- Web Design I (8 CFA)
II Year
- Art Direction I (4 CFA)
- Computer Graphic (Indesign) (5 CFA)
- Advertising Communication II (4 CFA)
- Copy writing (6 CFA)
- Digital Video (6 CFA)
- Digital image processing (Photoshop II) (5 CFA)
- Photography II (4 CFA)
- Advanced English (4 CFA)
- Net Marketing I (SEO Positioning) (4 CFA)
- Psycho-sociology of cultural consumption (4 CFA)
- Use of softwares for the web (mySQL) (6 CFA)
- Web Design II (web-javascript) (8 CFA)
III Year
- Art Direction II (3 CFA)
- Elements of journalistic communication (Copy writing II) (6 CFA)
- Communication ethics (4 CFA)
- Interaction design (Web) (6 CFA) *
- Logic and business organization (6 CFA)
- Net Art (4 CFA) *
- Net Marketing II (4 CFA)
- Multimedia Design (8 CFA)
- Web Design III (PHP, MySQL) (8 CFA)
- Work placement activity (6 CFA)
- Final test (6 CFA)
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Professors
- Alberto Biffi
- Alessandro Maculotti
- Andrea Dusi
- Andrea Iacca
- Andrea Mutti
- Andrea Valente
- Barbara Scaroni
- Beatrice Zanotti
- Davide Sardini
- Elena Cecchini
- Enrico Giuseppe Mirani
- Fabio Codebue
- Fabio Groppi
- Giordana Francini
- Giovanni Barboglio
- Isabel Oliveira Campos
- Jonathan Nix
- Livia Cavazza
- Luca Beretta
- Luca Ranghetti
- Marco Castelnuovo
- Marco Sorelli
- Matteo Asti
- Matteo Galanti
- Mauro Pini
- Nicoletta Rossini
- Paolo Fossati
- Paolo Zanzottera
- Patrizia Menchiari
- Pietro Pecchini
- Roberto Bonisoli
- Stefano Renga
Course Goals
Educational objective of the Web and Business Communication Course is to provide professional skills in the web, graphic design and communication fields. The training course aims to develop and disseminate a multimedia and technological culture that helps to define new professional profiles aimed at combining the artist's creative and communicative attitude with technological innovation. It does so by combining on the one hand the ability to promote new ways of accessing the product, new lifestyles and new sustainable consumption models, on the other hand by providing the knowledge of software and tools useful for the design and implementation of web portals, e-commerce, net-marketing policies aimed at promoting and enhancing a company, good or service through web and social media channels.
Job perspectives
web designer, net manager, brand designer, social media manager
The outgoing profile of the Web and Business Communication course is that of a professional of digital communication via the web able to master computer and graphic- artistic techniques aimed at designing and creating the coordinated image and online communication of companies, products and services, of different types and extraction. The professional of the Web and of business communication is therefore able with his own work to enhance services, products and consumer goods, both with communication techniques suitable for an above the line and below the line target. The mastery of the web acquired in the three years also forms the figure of the Social media Manager, able to develop and conduct strategies for promotion through the social channels "populated" by the target audience.
