Communication and enhancement of the artistic heritage
Cultural project assistant, cultural operator supporting the implementation of communication and enhancement strategies for cultural heritage
Characteristics of the course of study
By teaching methods and techniques to effectively communicate and promote contemporary artistic heritage, the course enables students to acquire the necessary skills to understand the history of cultural assets, manage them with a specific project methodology, and enhance their value. The course places significant emphasis on contemporary and local architectural heritage. Therefore, the three-year curriculum offers specific teachings on the history of art and architecture from the 20th century to the present day. This allows the course to provide skills that are applicable in the art world, taking into account the evolving nature of cultural spaces. The cultural foundation provided to students enrolled in the bachelor's degree program in Communication and Enhancement of Artistic Heritage includes the study of the English language, with a focus on language practice in the field of artistic communication. An integral part of the educational path consists of internships or placements in institutions responsible for the management of cultural assets and workshops aimed at fully exercising the skills and knowledge acquired in each year of the program.
I Year
- Cultural and environmental goods I (6 CFA)
- Fundamentals of cultural marketing (6 CFA)
- Theories of landscape (6 CFA)
- English for artistic communication I (4 CFA)
- Museology and management of exhibition systems (6 CFA)
- History of ancient art (6 CFA)
- Medieval Art History (6 CFA)
- Cultural anthropology (6 CFA)
- Fundamentals of computer science (4 CFA)
- Digital applications for art (6 CFA)
- Workshop - Communication methods and techniques (2 CFA) *
- Work placement activity (4 CFA)
II Year
- History of modern art (6 CFA)
- Communication and enhancement of museum collections (8 CFA)
- English for artistic communication II (6 CFA)
- Multimedia communication (8 CFA)
- Design methodology of visual communication (6 CFA)
- Layout design (8 CFA)
- History of Contemporary Architecture I (6 CFA)
- History of Contemporary Art I (6 CFA)
- Workshop - Project elaboration (2 CFA) *
- Work placement activity (4 CFA)
III Year
- Organization of events (6 CFA)
- Exhibition communication (6 CFA)
- Economy and art market (6 CFA)
- Public relations (6 CFA)
- History of Contemporary Architecture II (4 CFA)
- History of Contemporary Art II (6 CFA)
- Enhancement of architectural and landscape assets (6 CFA)
- Aesthetics of visual arts (6 CFA)
- Workshop - Project writing (2 CFA) *
- Work placement activity (4 CFA)
- Final test (6 CFA)
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Professors
- Alessia Marsigalia
- Barbara Scaroni
- Camilla Gualina
- Claudia Tacchino
- Eletta Flocchini
- Federico Stefanelli
- Francesca Medici
- Francesca Morandini
- Giorgio Azzoni
- Giulia Pordd
- Jonathan Nix
- Lorenza Roverato
- Mara Florian
- Marco Frusca
- Marisa Paderni
- Massimiliano Marano
- Matteo Galbiati
- Milena Cordioli
- Paolo Bonini
- Paolo Sacchini
- Raúl Zecca Castel
- Rosamaria Pirotta
- Valeria Boschi
- Vera Canevazzi
- Virtus Maria Zallot
Course Goals
The aim of the Communication and enhancement of the artistic heritage course is to train professionals capable of promoting and communicating contemporary cultural and artistic heritage. The course provides the professional in the field of cultural heritage with a solid cultural foundation and knowledge of design and management tools, which are essential elements for promoting and enhancing a territory with awareness.
Job perspectives
Cultural project assistant, cultural operator supporting the implementation of communication and enhancement strategies for cultural heritage
The professional profile emerging from the three-year course in Communication and Enhancement of Artistic Heritage is that of a Cultural Project Assistant (in both the public and private sectors), capable of working flexibly—either independently or in collaboration with the relevant officials—in the dissemination and communication of cultural production. This includes, in particular, the development and presentation of cultural tourism itineraries, curatorial projects, the organization and staging of artistic events, and the preparation of communication supports for events, especially in the contemporary context.
