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Web and Business Communication

Web designer, net manager, brand designer, social media manager

Study Plan Coordinators and Professors Sign up for the Course

Characteristics of the course of study

Communication and web, from marketing to design.
The course in Web and Business Communication aims to provide students with both theoretical and practical skills to operate in the business communication sector. The study plan is therefore composed of a part linked to the web and programming, which constitutes the heart of the educational path and is carried out in all three years, by a part of net marketing relating to online strategies to optimize corporate visibility (SEO, SEA, SEM), on the one hand graphics (Adobe Creative) for the design of user-oriented elements and interfaces, and on the other on corporate communication.

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Professors

Course Goals

Educational objective of the Web and Business Communication Course is to provide professional skills in the web, graphic design and communication fields. The training course aims to develop and disseminate a multimedia and technological culture that helps to define new professional profiles aimed at combining the artist's creative and communicative attitude with technological innovation. It does so by combining on the one hand the ability to promote new ways of accessing the product, new lifestyles and new sustainable consumption models, on the other hand by providing the knowledge of software and tools useful for the design and implementation of web portals, e-commerce, net-marketing policies aimed at promoting and enhancing a company, good or service through web and social media channels.

Job perspectives

web designer, net manager, brand designer, social media manager

The outgoing profile of the Web and Business Communication course is that of a professional of digital communication via the web able to master computer and graphic- artistic techniques aimed at designing and creating the coordinated image and online communication of companies, products and services, of different types and extraction. The professional of the Web and of business communication is therefore able with his own work to enhance services, products and consumer goods, both with communication techniques suitable for an above the line and below the line target. The mastery of the web acquired in the three years also forms the figure of the Social media Manager, able to develop and conduct strategies for promotion through the social channels "populated" by the target audience.

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